Thursday, January 4, 2007

Email Marketing: " 2 steps to making money with a small list"

by Keir Smith
http//optinlistbuilder.wordpress.com

What methods do you use to make money if you have a small opt in list?

That's a question that I'm often asked. And my response is always the same.

I use quite a few methods to make money with my lists... All of them tend to work based on the size of the list.

When you are just starting out and you have a small list it can be tough trying to to make money with it.

Usually you don't have the experience or the money to speed things up.

So does that mean that you can't expect to make any money from your list?

Not at all.

You can make money from your list regardless of the size.

And I'm going to share with you 2 methods that I use when I am in the process of making money from my smaller lists.

1. Understanding what your customers want.

Do you even know what your customers want to buy? Do you even know what keeps them up at night tossing and turning? Are they even aware that a solution to their problem exists?

If you can't even answer those basic questions, then how do you expect to get the sale.

The more you understand the inner workings of how your customers think the easier it will be for you to make the sale to them.

Study your market. Learn what they are already buying and why. Learn how to make appeals that get you the sale.

2. Give them what they want

Once you find out what your customers want to buy from you...next you have to give it to them.

There are many ways you can do that. But 2 really simple and effective ways are:

A. Create your own product or service. If you can put together a tutorial, a how to, or a tips list that shows them how to solve their problem. Then do it.

Creating your own product is easier when you have previous experience on the subject that you are helping your customers with.

If you don't...all is not lost. You can still create your own product but you will need to do more research.

TIP: When doing your research make sure you look for information that your market hasn't seen or heard plastered all over the place before. What they are looking for is something new.

B. You can sell someone else's product.

This one I would suggest is for those of you who don't have time to create your own products from scratch - or you're new to email marketing and would like to start making money sooner rather than later.

Once you know what your customers want - all you have to do is look for an affiliate program that has a product or service that fits. A good place to do your research is with clickbank. They have a huge selection of products to choose from with new ones coming online every day.

Tip: When choosing your products to sell you have to make sure that what you are offering isn't a piece of crap. If the product you choose to go with already has a bad reputation for not delivering then your customers won't buy anything from you. They will see right through your offer. The best way to not get into this situation is to try the products out before hand. This can be rather expensive if you are just starting out online, but it's effective.

Ok..that's it.

When you start practicing these 2 steps on a regular basis you should soon start to see a nice stream of checks coming to you on a regular basis.

Notice that I didn't say overnight. These steps aren't designed for that. If you want get rich quick then you'll have to look somewhere else. This is more like get rich slow.

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How to find out what your customers really want to buy from you. Find out exactly which products or services you should be offering to your customers using our free service. Click here!

Wednesday, January 3, 2007

Internet marketing: Are you using this foolish marketing idea to try and get sales

by Keir Smith
http//optinlistbuilder.wordpress.com

The days of email marketing using a free gift as your lead in are over.

Not in the sense that you might be thinking. What I'm talking about are those offers that try to hook you by selling the free gift and all of it wonderful benefits.

You know the ones I'm talking about.

The one that promises you that you'll be able to do all the things you couldn't do in the past.

And you can get all of these benefits just by paying a small fee of xxx amount of dollars to cover shipping and handling. Or pay xxx amount of dollars for a 30 day trial.

That's a foolish way to try and get customers.

If you want people to sign up for your 30 day trial, then tell them that upfront. Combine that with a compelling reason to join or do what you are asking and people will do jus that.

Wednesday, December 27, 2006

Internet Marketing: "Is There A Fool Proof Way To Grow Your Business Online"

by Keir Smith
http//optinlistbuilder.wordpress.com

Do you know how to use internet marketing to grow your online business?

If you don't, then don't worry.

There are thousands of people out there who don't have a clue as to how to market their business online.

And the really sad part is that there are more and more people coming online who don't have a clue either.

I'd like to say that it's the business owners fault as to why they can't grow their sales online.

But, honestly...it's not totally their fault.

Part of the reason for their lack of success is that they have fallen victim to greedy online marketers who pray on the Newbies. When you come online and start asking lots of questions about in internet marketing circles about how you do this...how you do that..the sharks start swarming. It's like they can smell blood. Your money that is.

They will point you in the direction of what to do. But never giving you the how.

That's what will make the biggest impact on your sales. The how.

I can easily tell a newbie that you can grow your business using pay per click, or pay per leads or whatever is hot at the time. But unless I show you how to use those tools in a way that helps your business grow...you will just be spinning your wheels.

Next, after that didn't work, what they will do is tell you there was something you didn't do right. And of course people before you have made that same mistake. Oh..and by the way..you can solve that problem by buying this new product.

And the cycle continues. Until finally they have sucked your credit card dry.

However you can make money with your online business without getting taken in by the marketing sharks. Even if you are a newbie.

With the right attitude and the right help you can grow your business online even when the odds seem to be against you.

You can have a business that brings in repeat business month after month.

It's not impossible.

The idea is to stop looking for the newest and hottest thing-a-ma-bob.

The easiest way to seperate you from your money is to keep coming up with **NEW** products that will solve your old problem.

Here's something for you to do.

Set up a business model - and work it.

Pay close attention to those who are doing what you are trying to do. Even ask them to mentor you.

If they say no, no harm - no loss..move on to the next person.

You have to be determined that someone else will not decide on your future.

Ceate a sales funnel for your business.

Don't know of a good sales funnel?

Go to google and type in sales funnel.

Next start to educate yourself on what sales funnels are and how they work.

Then once you have built a business model and created a sales funnel...try this.

STOP TRYING TO BE PERFECT!

You will be way more successful if you put action to work in your business rather than waiting for things to be perfect. The perfect time. The perfect place.

Let me tell you this. The pefect scenario doesn't exist.

You've got to get out there and get your feet wet.

Learn from your mistakes and make adjustments. You must always be moving forward.

Internet marketing isn't hard once you take on that type of mind set. You will see that not only will you be successful online, but you will be successful in anything you choose to do.

Saturday, December 9, 2006

Get the latest reviews on the hottest internet marketing products before you waste your money

There's a lot of great sounding products on the Internet, but
you can't help but wonder, "Can I trust them to deliver what
was promised in the sales letter? Will I get ripped-off, or
is this really a good deal?"...

Well myself and over 1,000 Internet Marketers decided to get together
and finally do something about it and make it totally free for
anyone who wants to join us.

That's right ...over 1,000 Internet marketers (gurus and newbies
and everyone in between) decided that something had to be done,
but we're not selling access!! But you can ONLY join when you
are referred...

This incredible resource for Internet marketers has been our little
secret, until today.

Look, we've been living in the dark ages when it came to getting user-based
feedback and information about the hundreds of Internet marketing
products available online.

With more coming out every day who could possibly keep up?

Buying this, buying that... many times wasting our hard-earned money
based on sales pitches that sometimes failed to live up to promises.

We also missed out on those really good products that no one ever
promotes because there's no affiliate program!

We were all asking the same question: "Why isn't there someplace
we could go to get reviews of Internet marketing products by those
who have actually purchased and used them? Real reviews, by real people?"

...Now there is a place you can go, a safe place, a totally ad-free place.

Over 1,000 Associate Editors and real people, just like you, review
and rate Internet marketing services and products they've purchased
and used on the site...

This brand new site, a well-kept secret of to those 'inside' the Internet
marketing inner circles, is opening to the public today!

Already you'll find hundreds of reviews on:

= Courses and Seminars
= Software Products (Desktop and Server Side)
= Membership Sites
= Ebooks
= Free Resources
= MLM/Network Marketing
= 3rd Party Payment Processors
= Automation Tools
= Forums and Discussion Boards
= Hosting Services
= and much more...

And you can rate the person actually doing the review to keep them honest.

Users also can 'report' reviews they feel are in bad taste or full of
you know what so they get deleted fast...

And if you don't see a product listed that you'd like to review or be
reviewed, you can always "suggest" a product using the easy to find
links inside the site...

This is a limited opportunity to join a totally ad-free site that is
100% dedicated to helping you avoid scams and wasting your money on
really bad products, find great products you never knew existed and
rate them!

Sign up now because I don't know how long this offer to join for
free will be available,

Just go to:

Ratingshub.com

And enter Code: playmaker

To get more information and to join!

That's all there is to it. I'll see you on the 'inside'

Keir

Wednesday, November 29, 2006

Internet marketing tip of the day

This internet marketing tip is a niffty one.

I learned about this one when I was first starting out online several years ago.

Here is how it works.

Create a How-to course on your subject of choice. I like to have at least 5 lessons. Anything less than that just won't cut it.

If you don't know how to create an email course...than don't worry. I'll show you an easy 123 method that you can begin using shortly after reading it. That will be in a future post so stay tuned.

After you've created your course. You want to make sure that you leave out something from your first course that you can now ad to a second course. A logical next step.

This will become your part two. Or you may want to call it a sequal.

Doesn't matter.

You just want to make a reference to it at the end of your first course. That will be your "coming soon" part of the deal.

You can have the course all ready to go and just give your readers some time to consume the first one.

Once you think that they are ready for part two. Begin to let your readers know that you are preparing them another follow up course to go with the first one.

If you gave them some good quality content...they will love you for doing this for them...

Now to really glue your readers to your course...before you give it to them..let them in on the process.

Let them know how you had to change the title several times before settling on the one you did.

Let them know how late you stayed up to complete one of the lessons.

Your readers want to know that you are like them.

That you make mistakes.

That it's not always perfect.

Then...you just give it to them.

You have got them prepared...now they will want what you have.

That's it for now.

Monday, November 27, 2006

Internet marketing tip of the day

If you are looking for a quick and easy internet marketing tip to generate a boatload of traffic to your site then this message is for you.

Here's why.

Over the past couple of years right around christmas time I noticed a trend in marketing circles.

The holiday gift.

This is when a bunch of marketers get together and pool the products together to give away for free.

The only requirement was usually something small like signing up to their email list...or adding your product to the list as well.

Anyways...you can use this same tactic for generating traffic to your website.

You can either create your own information products that you can give away for free or partner up with someone and make an offer to your market..

(Quick note: whatever you give away should hold value in the mind of your customer. It should be something that they would have been willing to pay for but is more than happy to get for free. Now is not the time to pass on junk.)

Gather up 10 or so products that will help your customers solve a current or future problem. Then give it away. Link your gift with christmas...and your done....

You will also want to give it a catchy name as well.

Like the 12 days to a digital christmas or something.

Be creative.

Next..tell your market.

It will do you no good if you have something that can help your customer but he never finds out about it.

Also..make sure you stress the benefits of what they'll be getting.

I know you are offering something for free but you need to make it stand out in the minds of your customers.

I usually do that by launching directly into a bullet list.

1. Benefit
2. Benefit
3. Benefit

Enjoy!

Saturday, November 25, 2006

Double your sales by tweaking your internet marketing strategy

Well the thanksgiving holiday is over with... so I guess it's time to get back to work huh.

I want to share with you an internet marketing strategy that can literally double your sales just by making one simple change to what you are currently doing.

This works regardless of whatever business you are in.

You don't need a gazillion years of experience to make it work either.

Are you ready for it?

You are probably not - but I'll give it to you anyway.

What can I say, I'm feeling kind of nice today.

Here it is.

Make an offer where you will be giving a way a bonus.

The trick is that your bonus will have to be better than your intial item offered.

Read that again.

Write it out on paper by hand.

I first came across this strategy when I saw an offer for sports illustrated magazine years and years ago.

I didn't really want the magazine. I could easily get it at my local book store.

But what the marketers for sports illustrated did was offer a limited edition helmet of your favorite team.

I wanted that. Being a sports nut and all.

The entire commercial spoke mainly of about the helmet. There was only a slight mention of si.

Yet, there was only one way to get it.

It couldn't be found in the stores.
It couldn't be found in any magazines.

Only by ordering SI.

So there's your big idea.

Add a product or service to what you are currently offering that out weighs your upfront offer in the mind of your customer.

Keep your mentioning of your intial product to a minimum.

Focus on your bonus offer. Sell that.

And at the end, after you've sold them on your bonus offer...then you mention how they can get it.